Website Design Portfolio – Case Studies

Esteem Medi Spa

Esteem Medi Spa is is a chain of Plastic Surgery clinics that required a large 100+ page website to be designed and built within 4 weeks. The new website needed to present the company as a high-end luxury brand, inspired by CHANEL and BVLGARI.


My Work

  • Full polished UI design, using conversion rate optimisation principles learned from past projects, with well placed calls-to-action to increase enquiries.

  • Created a visual style featuring elegant offset rectangles with significant white space and balanced margins.

  • An attractive “checkerboard” alternating squares layout was created for this project that maintains visual interest and presents content in a very clean, easily readable format.

Botani Skincare

Botani Skincare required a new e-commerce website and branding, in line with their core values of integrity, purity and simplicity. Many types of content had to be reorganised in an easy to understand manner: corporate links, product background links, store links and distributors.


My Work

  • Beautiful, clean layouts with horizontal bands and variations of olive tones. Rich gradients create contrast with foreground elements and integrate the whole site together. Imagery and fonts chosen to bring a sense of luxury and quality to the brand.

  • Significant and proportional white space was used to draw the eye to key content and frame it attractively.

  • Blurred background images give the impression of frosted glass panels. This was done before Apple made this trend fashionable in UI design.

AgeWell Clinic

Cosmetic Plastic Surgery Centre created a new anti-aging brand called AgeWell Clinic. They required a new responsive WordPress e-commerce website to promote their clinic’s services, generate enquiries, and sell products.

My Work

  • Created a new branding style that communicated a clean clinical feel and stability, using shades of blue, white and silver.

  • Chose an appropriate template, Avada, as a foundation for the site, and designed all key sections and banners based on this template.

  • Significantly customised and styled the template to match the designs and branding using CSS.

GLAM Beauty Bar

Glam Beauty Bar required a new e-commerce website, branding and printed materials to be designed. The re-brand was to use black and white imagery and colours throughout.

My Work

  • Designed all pages of the website and stationery using bands of black/white with clean white space, thick borders and balanced margins.

  • The template was styled to match the branding and site designs using CSS.

  • Minimalist, well structured stationery was designed to complement the website.

Defining Education

Cosmetic Plastic Surgery Centre created a Registered Training Organisation called Defining Education to train practitioners in delivering laser and beauty treatments. The new website was to list all courses, practitioners and services, and enable students to book seats in courses and purchase products.

My Work

  • Designed all pages of the website using white, cyan and complimentary magenta colours. Thin strips of colour and gradients were used to tie the brand and interface together.

  • Found a well supported WordPress template and plugin system that included all necessary features. Customised the template to match the new branding and site designs using CSS.


Cosmetic Plastic Surgery Centre required a new WordPress website and newsletter template to promote their services and generate more enquiries than their existing website. The new website was to appear glamorous and luxurious, and present their brand as a premium choice.

My Work

  • My new design increased conversions by over 40%.

  • A different banner image/contact form strip featured at the top of every page to drive enquiries.

  • Gold, silver, black and white were chosen to communicate premium quality. High end cosmetic product packaging was used as a reference.

  • Online booking was integrated into the website.