Cosmetic Choice had an existing directory web app for beauty and cosmetic surgery businesses. Their existing site was poorly built, outdated and did not offer a quality browsing or shopping experience. A new design was required which was modern, promoted more useful features, made businesses look great and was properly responsive/mobile friendly.
- Reorganised the old site’s content into a new structure and added new features.
- Designed a new modern flat UI based on the logo colours that was clean and well spaced.
- Used balanced, consistent and proportional margins and spacing throughout, creating a more cohesive appearance.
- Bands of high contrast draw the user’s attention to key features.
- Fit a large number of features into a small amount of space on mobile without creating a cramped layout.
- Numerous different page types were created for all of the different types of content and listings on the site.
- Project was delivered in April 2017.
- Time spent: 3 weeks.