Project Description

Cosmetic Plastic Surgery Centre created a new anti-aging brand called AgeWell Clinic. They required a new responsive WordPress e-commerce website to promote their clinic’s services, generate enquiries, and sell products.

My Work

  • Developed a site map of all content on the website.
  • Identified an appropriate WordPress template, Avada, that could be used as a foundation.
  • Created a new branding style that communicated a clean clinical feel and stability, using shades of blue, white and silver. A font similar to Optima, popular in the beauty industry, was chosen for the site text.
  • Designed all key sections and banners for the website based on the chosen template.
  • Inserted content and images into the template.
  • Styled the template to match the designs and branding.


  • Project was delivered in January 2016.
  • Time spent: 1 month.